Are You a Tour Operator? Here’s how to build your website

by SML Kumar
building a website

Everyone wants their businesses to grow, and one way to ensure it is by building a website that helps drive your bookings. A website should not only be able to attract the right audience, but also incite them into action. Many tour operators often rely on third-parties to help drive bookings, however, with an effective website they can generate bookings from their website which enables them to rely less on third parties and have more control over their trips and bookings.

So, how do you build the ideal website?

To ensure that visitors on your website do not leave without a booking, here is what you need to do:

Keep it simple

Keeping things simple is the best way to direct the attention of the visitor to where you want it to be. Ideally, your website should be designed so that there are no distracting links present, which may divert attention. You should keep empty spaces in your design as it makes your website look more professional; you should also ensure that your most popular tour package is kept front and centre with only essential information printed alongside it. This will ensure that your visitor has all of the relevant information that they need to make an informed decision.

Be clear about your offer

Anyone who visits your website knows that you offer tour packages. However, you should straightforwardly present your offer, and not beat around the bush. When you present your offer clearly and then present how you aim to fulfil this offer, it helps attract your audience and intrigues them enough to get more details about the tour package. A reputed Web Design Sunshine Coast agency can help you design a no-frills website!

Be upfront

While it is tempting to keep the book now button front and centre so that visitors can click it and complete the booking in one go, in some cases, it may not be ideal. When you are deciding on the prices, it is better to be inclusive. You do not want a customer to click on the booking tab only to find that the tour package is way too expensive for them, and there is no alternative option. Hence, you should be upfront about your tour costs and also provide a break-up of why the tour package costs so much and what facilities they will enjoy.

Social Proof

If you are starting your business, then it’s ideal that you can provide some sort of social proof about the people who have gone on trips and enjoyed it. You can use reviews from social media websites to help boost your business.

It is challenging to design a Web development Bisbane since there are so many things that you need to keep in mind. However, a well-designed website can give you the results that you want. Is there more that you want to know about building a website? Marketing Sweet is a marketing agency which has years of experience in designing ideal websites for businesses, and the team is more than happy to help you out.  

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