If you are one of those people who think that traditional and local SEO is getting obsolete, then you need to rethink your statement. That’s right, SEO is not going get obsolete anytime soon. This is a misconception that has been roaming around on the internet for the past couple of months. Let’s follow On-page SEO checklist.
SEO has always been imperative for all online business owners, bloggers, and anyone who has an online presence. SEO has always aided them to rank their websites on the top pages of the SERP.
There are two categories of SEO. On-page and off-page. Keep in mind that both these categories are vital for website ranking. So, before we dive into the On-page SEO checklist. Let’s quickly shed some light on the difference between on-page SEO and off-page SEO.
What Is On-Page SEO?
Well, as the name implies, on-page SEO is the process of optimizing everything that on placed on your website. From keyword search to content placement, content optimization, load time, and all the things that are associated with your page, is on-page SEO.
Yet again, do not get confused with on-site SEO. It is a process that includes the optimization of the entire website, not the page.
Think of on-site SEO as creating a scheme for an article or a blog post. This is one of the best on-page optimization actions that you can take.
What Is Off-Page SEO?
When it comes to off-page SEO, in simple words, it is nothing more than building links for your website pages. There are profile building techniques, directory submission, creating high authority backlinks, guest posting, forums, blog commenting, and the list goes on. All of these techniques lead to one process; acquiring backlinks to your website.
Keep in mind that if you manage to get good quality backlinks to your website, your website will start to get organic traffic, and also its authority will increase.
All in all, on-page SEO is the foundation that you need to rank among your competitors. However, you will also need off-page SEO for getting backlinks to your web pages and also the website.
Although it is possible for your website to rank without backlinks but it is highly recommended by experts that you get some.
On-Page SEO Checklist For 2021
In this article, we’ll be talking about some of the ways that you need to opt if you wish to rank your business website or even your blog site on the first page of SERP. So, without further ado, let’s dive into the main topic of this article.
Below is an on-page SEO checklist that you’ll find beneficial if you want a perfectly optimized page.
#1: Track Your Primary Keyword
Because of localization, and some other factors, tracking keywords isn’t easy as it used to be. However, it is still vital that you keep a track of your keywords in order to make sure you are on the right path.
#2: Your Pages Needs To Be Crawlable
In order to rank on Google, you need your page to be crawlable. That’s right, if your page isn’t crawlable then Google will not be able to access them. There are a lot of tools that can make the pages crawlable for search engines.
#3: It Should Be Indexed
Well, now that your page is crawlable, you need to get it indexed as well. Indexing means that your page copy has been stored on the search engine and whenever someone poses a query, the search engines will show them the results.
#4: Target The Right Keywords
Let’s suppose that you are a fancy restaurant in town. Yet you’ve not targeted the right keyword for your website. Do you think that you will be able to reach prospective customers? The simple answer is NO! Make sure that you target keywords that are the most relevant to your business.
#5: Primary Keyword Needs To Be In Title
The search engine algorithm has become intelligent. Now it does not only read the content of the page but it also considered the title of the page. So, you should make it a practice of including primary keywords in the title as well.
#6: Title Needs To Be Click-Worthy
Now that you’ve placed the keyword in the title for search engines. Do you think that it is enough? Apparently no. You have to write a click-worthy title so that the users get compelled to click on it.
#7: Use Modifiers For Title
A primary keyword might not be enough to create a click-worthy title or eve make a good impression. So, you can always use a modifier with them. Using a modifier will aid in targeting the same keyword but with lesser competition.
#8: Use All The Space In Title Tags
Keep in mind that a title tag consists of 65 characters. Experts suggest that you ought to take full advantage of it. Just make sure that the keyword is towards the beginning of the title and not at the end.
#9: Primary Keyword Needs To Be In Meta Description
We’ve talked about the title and content. But your Meta description also needs to include the primary keyword. Although it is not highly recommended that you opt for such a practice but it is still a good idea.
#10: URL Structure Needs To Be Lean
Do you think that people will be willing to click on a URL that is hard to read or understand? Well, you should place your keyword in the URL and make it as concise yet informative as possible.
#11: Keyword Density Ought To Be Maintained
The primary keyword does not need to be placed in the content more than 2 or 3 times. That’s enough for the user and the search engine. Some people go towards keyword stuffing which is a bad practice.
According to QRGTech, if you wish to rank higher on the first page of the SERP, you need to opt for the above-mentioned tips and tricks. Remember that SEO will not reap benefits instantly. You’ll have to wait for a couple of months until good results show.