Launching a website can be both an exciting and daunting task at the same time.
Whether you’re planning to redesign your website or creating a brand new one or
simply moving your website to a new CMS, there are a lot of things that need to be
taken care of. To make sure that nothing goes wrong during your website launch,
here’s a checklist that can help you out with what you should do when launching a
Things to Be Done By Web Developers
Before going live, checking whether all the URLs of your website pages are
functioning properly or not is a crucial task that your web developer needs to take
care of. Checking the performance and speed of your site is also important. You
also need to make sure that your web designer has ensured that your website is a
responsive one and completely ready to be accessed on multiple devices.
Things to Be Done By the Marketing Manager
While your website is still offline, your marketing team needs to make sure that
your website has its unique and engaging selling propositions along with all the
necessary advertising strategies on the place. To ensure a fully functional website
after launch, don’t forget to set up your email marketing tool and CRM tool for
processing and managing the orders placed by your customers.
Things to Be Done By Editor and Copywriters
Even if your website lacks appealing designs, it should never lack solid content as
engaging content is the backbone of any website. Hence, make sure the copywriter
and editor appointed to take care of the content department of your website come
up with value-adding, plagiarism-free, factual content in the right format. Creating
social media accounts for your business and a content map to guide your website
visitors are also must do things before website launch.
Things to Be Done By System Admins
A website that isn’t regularly updated, managed, and secured, fails to provide the
users with a great online experience. Hence, you need to make sure that your
system admins take care of the loading tests to make your website capable of
dealing with heavy traffic, security measures to provide your users with secure
online transactions and site monitoring plugins or apps to help you know instantly
if there’s anything wrong with your website.
Things to Be Done Regarding SEO
If there’s only one thing you can do before going live with your website, it should
always be making the website browsing an easy and pleasing experience for your
users. Easy access to your web pages and content is sure to have a positive impact
on the users. Apart from this, don’t forget to check for duplicate content and make
sure that your website has search engine friendly URLs. Keyword mapping and
optimization of the content and Meta tags need to be checked as well. Consult with
a Web Development Company Sydney for ensuring a perfectly flawless website launching.
The above-mentioned checklist gives you the idea of the general yet significant
things that need to be checked and done before announcing the existence of your
website to the world.
3 Hacks to Crack Internet Marketing
Internet Marketing has really made it easy for companies to shrink their
marketing budget. Affordable and relatively easy to get verified results, a lot of
businesses seem to be missing out on online marketing. Here are 4 of the
simplest hacks to crack internet marketing –
Generating Web Traffic
To attain a set return on investment (ROI) generating traffic onto the site’s main
marketing web pages is very important. How to do so? Some of the most
effective tools include
Yahoo Local Works
Other approaches include associate programs and guided website marketing.
Research other sites that have the same types of audiences and discuss
satisfactory ad rates for an effective internet marketing operation.
Website Directory Listings
Before starting off with an internet marketing project, making sure that the site
that is being promoted has been listed in the top website directories is crucial.
The top website directories include –
Google My Business
Internet Yellow pages
In case a marketing page that is not in the central directory of the website is
being used, making sure that the main website is listed is very important. This
safeguards that users can keep discovering these off-directory marketing
webpages even after the campaign have been launched.
Research what other similar companies and websites are offering. When a
the website offers something unique, totally different from what others are currently offering, users have an added reason to learn more about the company and do business with them eventually.
The ability to target detailed audiences and effortlessly track the ROI is far
superior to what traditional marketing methods offer, only when internet
marketing is done in a proper way. Click here to get more secret hacks from
internet marketing experts. They have years of professional experience in this