The Internet has brought many changes to various aspects of human relationships, and the way companies attract, engage and sell to their customers has paved the way for digital marketing.
If you are new to this method of marketing or just started with it, you will have many questions, such as things like traditional marketing vs digital marketing, Is it better or just different? Can we expect more ROI if we switch to this marketing style? Read on to find out the answers to these questions.
Let’s define what each one is about
Traditional marketing emerged in the 17th century with the invention of the press. This marketing mainly aims at increasing sales through mass communication strategies. We experience this daily when we see how brands reach us through billboards, press, television and radio.
Digital marketing focuses its strategies on a sense of greater relationship with the customer. It is based on the Internet as a communication channel. It allows people to reach the company through search engines, besides creating interaction with users and their experiences and add your organization to the elite list of top class digital transformation companies.
The best-known forms of digital marketing that we have today are the ads we see on networks such as YouTube, Instagram, Facebook, etc.
Each of these types of marketing has its advantages and each can bring different results. It all depends on your strategy and the approach you want to take. Let’s see the advantages of each one.
- It still has an undeniable power to reach large numbers of people who watch television, listen to radio programs and read newspapers and magazines.
- It totally focuses on the product, talking about its features and benefits.
- Regardless of the existence of the internet, we can experience it just by going to a shopping mall.
- Its reach is increasing more and more because of people’s access to the Internet and digital platforms.
- It is always changing: It is not the same to see the Google page 5 years ago than today, the experience when seeing the ads has improved.
- It focuses on the user of the product or service to be promoted, on knowing the customer and knowing their interests and needs.
- The results of strategies are easy to measure and the access to the information gathered is unlimited.
- You can do it yourself by just learning how tools like Google Ads or Facebook Ads work.
How to grow business through Digital Marketing?
Digital Marketing has become the key to success for small or large companies to grow. It provides a better scope of business to survive, compete and grow. Below are some examples of how digital marketing helps you grow your business.
It Provides better ROI
Digital marketing provides better ROI than traditional marketing. All digital marketing techniques are easy to track and monitor, so you can measure the results of your target audience’s action. The key to thriving digital marketing is to produce a steady stream of traffic that turns into leads. The more traffic your company generates, the faster you can recognize your return on investment.
It builds brand reputation
If you deliver the same thing as promised, it definitely builds your brand’s reputation and increases your customer base. This will help build customer trust and develop better relationships with your target audience. Customers who are satisfied with your action will definitely share their experience with others. This will open up new possibilities for growth and reach larger markets.
It allows you to communicate with your target audience
The main advantage of digital marketing over traditional marketing is that it allows you to interact with a target audience in real-time. By doing this, you will better understand what they are looking for regularly. This information will allow you to create the right strategies and also develop quality connections that increase brand loyalty.
The importance of each one today
It is well known to everyone that the Internet has transformed the way we consume information, which is why digital marketing has gained strength and presence in our daily lives and hence the question has risen in the form of traditional marketing vs digital marketing.
Television has been replaced by Netflix or YouTube, and radio has given way to Spotify or Deezer. The press has gone to digital versions or each brand has invented its own newsletter.
Traditional Marketing will continue to be important for those who have consumer habits that are not so related to online media. You will wonder what kind of people are these? People who do not have access to the Internet, or people who have no interest in interactions with digital media.
Digital Marketing will continue to grow as long as digital platforms exist, there is no way of knowing how far, but it is sure that each time it will be transformed to improve the user’s knowledge and experience with the brand.
Marketing strategies can be carried out through offline or online channels, the important thing is to recognize. How you can deliver the message that you consider will be the most valuable for those who will know your brand.
If you have decided to start with digital marketing, see how you can do it with the top digital marketing strategies we have prepared for you.